You will need take to following steps to ensure the bulk emails you send aren't going to the junk folder
1. Use your own domain in the SMTP level MAIL-FROM address.
2. Set up a branded tracking domain.
3. Include a plain text message with each HTML message.
4. Write anchor text for links that are words, not URLs, when using click-tracking.
5. Set up DomainKeys/DKIM for your domain. This is Important.
6. Apply for Return Path Certification
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